Jewellery store concept
for Ehestu
Objective: This concept reimagined the jewellery shop as a gallery-like space dedicated to
showcasing jewellery pieces by local artists.
The interior was designed to embody both elegance and a sense of freshness, achieved through a minimal use of materials. Each element was intentionally non site-specific, allowing flexibility and reuse in future spaces.
Custom-made modular display units featured metal grid stands topped with plexiglass trays that served as platforms for jewellery boxes.
The trays were fully movable across the grids, allowing for arrangement and easy reconfiguration. Jewellery artists’ names were intended to be attached directly to the grid structures, reinforcing the gallery-like atmosphere and highlighting each maker's individual contribution.
Initial idea in collaboration with Kätlin Lond, final design and renderings by DAR